Endless is a floral-fruity fragrance, which embodies a captured moment of pure joy of life. The fragrance was created by perfumer Yann Vasnier of Givaudan, who enriched top notes with a blend of pineapple, apple, ivy leaves and plum. Heart blooms with peony, pink jasmine and magnolia. A base introduces oakmoss, Indonesian patchouli, Australian sandalwood, vetiver and suede musk.
Flacon collection is created in the same form, with floral pattern in various colours. Design of flacons and outer cartons was made by Sarah Jessica Parker with Jon Dinapoli, using art work by fashion illustrator Sara Singh.The perfumes will be available in amount of 30 and 75 ml EDP with 200 ml perfumed body lotion.
Michael Thompson was in charge of advertising campaign, which will appear in a fashion magazine in March 2009. Photos of Sarah were taken at dawn, at noon and at twilight, recording emotional and intimate moments, special moments of her life, from early morning till late evening.
TV clip will be made in a similar way as posters, as a kaleidoscope of precious moments, announced for February 2009.
